Hrithik Roshan is the new Coke guy

published by Asianpost on Fri, 03/07/2008 - 15:02

Coca-Cola India announced the launch of its new campaign that will feature Bollywood actor and style icon Hrithik Roshan.

Based on the theme 'Jashan Mana Le', the campaign has been designed to showcase the "magical power" of aerated drink Coca-Cola.

The new commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with Hrithik and a magical ride, which leaves them in awe.

Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms it into an impromptu celebration.

"It feels great to be part of the 'Jashan Mana Le' campaign. It reminds me of the time when I was in college, hanging out with friends, going out and having food together," said Hrithik in a press statement.

"The idea of the new campaign is tell the audience how the magical power of the beverage brings celebration into the lives of its consumers. I am confident that the youth today will strongly identify with both the lingo and message of this campaign."