Bhangra superstar brings on the beat

published by Asianpost on Thu, 04/10/2008 - 17:05








Rishi Rich

Rishi Rich is internationally known for his bhangra tracks as well as Hindi remixes. Rich, a British Asian music producer based in London,  has also produced remixes for various mainstream artists such as Madonna and Britney Spears, Mis-Teeq, Craig David and Aqua’s Lene Nystrøm. In the past, he has produced many remix albums such as Love 2 Love and The Project.


In the U.K., Rich worked with a number of Asian artists after getting his first break from San-j Sanj and Pankaj Jetwa. The artist has collaborated with  Jassi Sidhu, Apache Indian, Taz (Stereo Nation), Veronica, Sonu Nigam, Premi, Don Dee, Mentor, Sagar Malik, PDM and Amar.


He co-produced no less than 10 Asian music albums before working on his first solo album Simply Rich, which debuted at No. 1 in the Asian pop charts in October 2002 and remained in the top five for over six months. With Simply Rich, he was able to fully showcase his creative talent for fusing urban music and bhangra.


Rich had started to work with a number of cross-over artists. He produced the Top 10 hit “Roll On” for Mis-Teeq and also produced their track “This Is How We Do It” for the Ali G Soundtrack.


In addition, he wrote and produced four tracks for the Top 10 Mis-Teeq album Eye Candy, including the title track. He has worked with artists as diverse as Britney Spears, Ricky Martin, Liberty X, Craig David, Mary J Blige, Westlife, Javine and U.K. rappers Fallacy and Estelle.


Through The Rishi Rich Project, R&B singer and rapper Jay Sean was discovered and thrown into the limelight. The critically acclaimed debut Rishi Rich Project record “Dance With You (Nachna Tere Naal)” was released by Virgin Records in September 2003 and reached number 12 in the U.K. charts.


Rich produced a track for the first ever release from the Yash Raj music label, which featured in the 2004 film Hum Tum, earning him global recognition, as well a new international fan base.


Rich has officially announced recently that he has two new musical talents by the names of H-Dhami and Mumzy coming through the Rishi Rich Productions stable. Rich, Mumzy and H-Dhami have currently released two new singles called “Sadke Java” and “Lets Party.” 
A collaboration between his two new artists has also been heard in melas all over the U.K. called “Tere Naal.”


Watch the upcoming show of Rich with H-Dhami and Mumzy at the Bell Performaning Arts Centre for the annual Surrey Spring Festival dubbed the Vaisakhi — Harvest the Fun Concert scheduled on April 19 at 8 pm. Visit: www.surrey.ca for more details.

 
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