Ford production powered by consumers

published by Asianpost on Thu, 03/13/2008 - 13:37

Hot on the heels of Chrysler’s Customer Advisory Board and Project Genesis, Ford has just announced that they will launch a similar project to help put customers in the driver’s seat of the company.

Their new “Powered by You” campaign is centered around a new interactive website (www.fordpoweredbyyou.ca) that allows consumers to share their thoughts on the brand and discuss how Ford meets their needs.

The American automaker says that the campaign reaffirms their commitment to two-way dialogue with consumers and loyal owners who help shape the brand.

“We have always been a consumer-driven company” said Dean Stoneley, who heads up communications at Ford.

“The difference now is that we are incorporating the voice of the customer into everything that we do. What consumers tell us today will quite literally shape the cars and trucks that we build tomorrow.”

Ford’s VP of Marketing, David Greenberg, explains “the central idea is that ‘a car is just a car until it’s powered by you,’ and that while Ford may build the car, it is you that defines it.”
The campaign will launch accompanied by enhancements to the Ford.ca website, as well as an aggressive TV and print advertising assault over the next several weeks.