“Our thoughts are with everyone who is affected by the floods in Pakistan as they face this difficult time.  We believe every bit of support will make a difference,” Edward Rogers, Deputy Chairman, Rogers Communications.  “We are committed to connecting our customers with what matters to them and in this case it's providing a forum through which they can directly support our fellow global citizens in Pakistan by donating to the Canadian Red Cross.  100 per cent of the donations raised through the text-to-donate campaign will go to the charity.”
“The scale of this disaster is unimaginable,” says Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. “We urgently need more support to meet the overwhelming humanitarian needs in Pakistan. Rogers text campaign will make it even easier for Canadians to rapidly turn their compassion into aid, support and hope for flood survivors in Pakistan.”
Rogers and Fido customers are encouraged to help those in the affected regions by donating $10.00 to the Canadian Red Cross Pakistan Floods fund by sending the text message HELP to short code 4357 (HELP) starting today. 

For more information on ways you can help, please visit www.redcross.ca.