The makers of New World Bliss Balls have pledged to donate $0.50 of every pack sold in September to support the people suffering from Horn of Africa Drought.
This donation will be made to the Canadian Red Cross.
Participating stores are encouraged to put a poster on their window to raise awareness.
Rattan Bagga CEO of New World Natural Foods said, “ If this campaign is successful it may be extended.”
New World Natural Foods Gluten Free Bliss Balls are fruit nut chocolate confections locally manufactured in Burnaby BC Canada .
They are distributed by Jiva Organics and are available in natural food chains and independent food and health stores.
For more information on New World Natural Foods go to www.newworldnaturalfoods.ca.