With the popularity of Bollywood soaring internationally, it was only time before someone used this as a theme to attract foreign tourists to India. Percept Holdings has decided to launch ‘Bollywood Experience’ in Mumbai.  Spread over 100,000 square feet, this complex will house Bollywood cafes, museums, a theme park with special rides, film set replicas, movie memorabilia, simulator experiences, 3D virtual gaming booths, a walk of fame etc. Says Shailendra Singh of Percept Holdings, “Bollywood is 75 years old and it’s time we show our pride of this rich heritage. Watch out, Bollywood tourism will be big business.”

Estimated to cost a $100 million, the project is expected to kick-start soon and should be ready in 14-18 months.

The company plans to start collecting memorabilia from the concerned production companies. “I am sure the big producers will be only glad to contribute to this project as it would give them a great platform too,” says Singh. The Bollywood Museum will showcase famous props and costumes that have been part of popular shows and blockbuster films down the ages. Cinema aficionados will also get a chance to walk-through a scaled model of Bollywood, which will provide information on key dates and important moments in Bollywood history.