Covergirl, Olay and Pantene will be sponsoring the Fall showings.

Vancouver is set for yet another makeover as P&G brands COVERGIRL, Olay and Pantene present Vancouver Fashion Week Spring/Summer 2015 edition.
The brands will be on-site to enhance the fashion show experience with engaging activations like the beauty touch-up station and Modiface, 3D augmented reality makeup mirror.

“Vancouver is such a multicultural city and VFW presents the opportunity for COVERGIRL, Olay and Pantene to support rising talent from the South Asian community,” says Melissa Karis, Beauty Communications Director, P&G Canada. 

The P&G hair and makeup team will be on-site to create the beauty looks seen on the runway for emerging talent including a handful of South Asian designers. “We stand behind Vancouver Fashion Week’s vision of celebrating diversity and showcasing innovating design talent,” says Karis. 

For some quick inspiration, P&G lead stylists Justin German (Pantene) and Amelie Ducharme (COVERGIRL) share their favourite products, being used backstage at VFW, to complement any fashionista at heart. These vanity essentials are available at your nearest London Drugs location. 

COVERGIRL LashBlast Clump Crusher Mascara & TruBlend Collection
Fine details make or break an outfit, and same goes for our beauty choices. The TruBlend collection of foundation, concealers and powders make it easy for every woman to achieve a uniquely matched look that’s true to 98% of all skin tones in Canada. Then, to finish off any look, stylists at VFW turn to the LashBlast Clump Crusher Mascara to saturate lashes with its innovative curved brush design that builds and builds with zero clumps for beautifully separated lashes. 

Pantene Pro-V Silky Moisture Whip 
For the girl who is playful with her hair choices and consistently trying new looks, let the Pantene Pro-V Silky Moisture Whip transform dry hair into silky hair that feels moisturized for up to 48 hours. This revolutionary product provides benefits of both a styler and a treatment in a lightweight, whipped form. 

Olay Regenerist Skin Luminous Collection
A healthy skincare regimen makes for the most flawless beauty applications. The new Olay Regenerist Luminous Collection of skincare products help reveal beautiful, luminous skin and create a more vibrant, youthful appearance. The collection is packed with powerful ingredients and optimized Skin Energizing Technology to energize skin by increasing the surface renewal rate and minimizing the appearance of dark spots, ultimately delivering bright, even skin tone and a smooth, reflective complexion. 

Modiface your look
For a more customized look, COVERGIRL is inviting fashion enthusiasts to visit select London Drugs stores (Coquitlam and Delta) from September 10th-13th and try on the latest beauty trends using state of the art technology, Modiface. The 3D augmented reality mirror allows users to virtually try on different COVERGIRL products in just seconds and receive a coupon.

P&G has been a longstanding supporter of the Canadian beauty and fashion scene for many years. In the past, they have sponsored Montreal Fashion & Design Festival, Toronto Fashion Incubator and The shOws in Toronto. 

Vancouver Fashion Week will begin on September 15 and run until September 21.
For more information go to www.vanfashionweek.com.